!["2024 Approved Navigating IG Video Trends Building Your Next Marketing Plan"](https://www.lifewire.com/thmb/sG54Bv1qiSAYEfTgb-qRImj7dlo=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-524282176-5bf20266c9e77c0051af5697.jpg)
"2024 Approved Navigating IG Video Trends Building Your Next Marketing Plan"
![](/images/site-logo.png)
Navigating IG Video Trends: Building Your Next Marketing Plan
Instagram Video Marketing: How to Plan Your Strategy with Ideas
Liza Brown
Mar 27, 2024• Proven solutions
Instagram has evolved over the years and has reached 1 billion active users each month .
But, do you think it was just the logo? No, there were many other big changes too. From the introduction of several business profiles on Instagram to unveiling new tools, Instagram video marketing is on the roll.
If you are a business owner, you definitely cannot ignore the power of Instagram video marketing, so in this article, we will let you know how to make Instagram video marketing plan in 8 steps, and the excellent Instagram video ideas.
- Part 1: You Need To Understand IG First
- Part 2: How to Plan Your Instagram Video Marketing
- Part 3: 10 Best Instagram Video Ideas You Should Know
Part 1: You Need To Understand IG First
If you market a product without knowing the culture, tastes, or likes of the people around, you are most likely to fail. So, while marketing a product on Instagram, you must know and understand the culture followed at Instagram.
For instance, when the brand Pepsi selected China to expand , the launch slogan was “Pepsi Brings You Back to Life” which was misinterpreted by the people as “Pepsi Brings Your Ancestors Back from the Grave”. This was a huge mistake for the brand when it was trying to make a mark on the global level.
So, prior to planning strategies for Instagram video marketing, you must be aware of the type of promotions and marketing you should plan so that you never go wrong with your strategies. You must know the audience and understand their choices, likes, and what can drive them to your video.
Part 2: How to Plan Your Instagram Video Marketing
Step 1: Know Your Objective
To ensure a successful Instagram video marketing strategy, it is important that your videos are not just moving pieces without any message to convey. There has to be some key objective for your Instagram video .
However, every video may not have a thoughtful or reflective objective because product launches or major announcements and not done each and every week. Whatever the objective of your video is, the moving images must tell a story that the audiences can accept and turn to again and again.
Step 2: Keep Your Video Short
A singular post on Instagram can have up to a 60 minutes long video but, you must keep it crisp, interesting, sweet, and short . No matter what the video length is, you must ensure that the video must be able to deliver the strong message that it intends to. The primary objective of the video must be to come across clearly without confusing the viewers.
It is quite possible that your Instagram video marketing content is for introducing a new product. The product can be in a number of colors or have a lot of features. But, that doesn’t mean you have to include it all in a 60-second video. Only add a few features and make the objective of the video clear for the audience to feel connected.
You may also create several short videos to make the audience understand it easily instead of one long video.
Step 3: Make High-Quality Video
You must never compromise on the quality of the video when it comes to how to make Instagram video . In order to generate traffic, always ensure that your content is compelling.
By giving a sneak peek into behind the scene glimpses, upcoming product launches or something relevant can create interest amongst the people and make them take action. The explainer videos are the best ones in this category as it unleashes the power of emotional content.
Step 4: Add to CTA
Your video must be able to direct the audience to take a call to action . What do you want the users to do once the video is over? The call to action helps in conversion. It is not really necessary for you to add a call to action button within the video but when your video has got attention from the viewers, the next step automatically becomes a clear call to action for the viewers.
If you wish to increase your Brand’s Insta following, make sure your call to action for the users must be “follow the Instagram page for more updates. If you want the users to share the video, you must ask the user to tag a like-minded friend. Be as much creative as you can with the words and language.
Step 5: Use Hashtags
Hashtags can be really helpful at times. The top hashtags on IG can be used to submit the videos on Instagram, enter any contest, or for live events promotion. When you have huge viewers base on Instagram, the hashtag is the best method to engage with your audience, develop your brand’s loyalty, and get user-generated content.
Step 6: Your Videos Should Be Topical
Leveraging dates for content opportunities can be a great Instagram video marketing tip. You can get several opportunities to create great topical videos at any point of time so keeping an eye on the pop culture and current affairs can be beneficial. It helps the brand to reach a wider audience by hashtagging and topical visuals.
Step 7: Shoot Special Moment
To highlight the special offers and promotions available with the video, 60 seconds might seem a long time. Adding a special and personal message by flipping the view mode on the camera, you can create interest amongst the potential buyer and fans.
The message from you can be anything like win a certain gift or highlight the points that can help you win during the sale, etc. You may highlight the video message by adding a hashtag for tracking conversions.
Step 8: Use Instagram Analytics
Analyzing and evaluating constantly where you stand and how you can improve your Instagram video marketing strategies is very important at every stage of your promotions. You may use the Instagram analytics tools to track and monitor your performance and trend, check hashtag uses and comments, identify influencers, measure the audience engagements and more.
With the use of Analytics, you can understand which Instagram video marketing strategy is working and what needs to be changed and improved.
Part 3: 10 Best Instagram Video Ideas You Should Know
Below is the 10 best IG video ideas to power up your story. Take a look.
- Behind The Scenes Videos
- Slow-Motion Video
- Try To Add Some Text
- Boomerang
- Live Streaming An Event
- Video Slideshow
- Q&A Video
- How-To Video
- Interview Video
- Music Video
1. Behind The Scenes Videos
The behind the scenes videos build your brand image and attract the viewers as people are always curious to know how the team works, who is behind creating a product they are using, or which process of the business makes the product exclusive and different from the rest.
Bragging your brand personality, your team of spirited members, their working patterns, and more through a video is considered one of the best Instagram video ideas for growth and success of the business.
2. Slow-Motion Video
The inspiration and creativity are the driving force behind successful businesses. It doesn’t always require BIG moments. You must know how to make the moments interesting and motivating for your followers.
SlowMo videos can be quite an interesting watch for your viewers and one of the rocking Instagram video ideas that can work well for your business. For instance, the gym or daily activities when captured and presented through a slow-motion video , it helps to highlight it clearly for the viewers and drives more and more audiences.
3. Try To Add Some Text
For business profile posts, it is important to caption the social videos because often people ignore switching the sound on. While posting on Insta stories, you get several fonts to choose or you may customize it yourself by adding your own creativity.
You may also use the text field templates. Adding the relevant text to your Instagram that is fun and interesting to read as well as informative for your audience can be a great idea for Instagram videos.
4. Boomerang
Instagram video ideas are incomplete without Boomerang videos. Do you know why? It is because right in the app, you can create these fun videos. It is not only fun to create but also adds movement to your Instagram grid.
When you have no time to post or no ready content, making a boomerang videos can be a great option to boost your views while still maintaining the superior content that you consistently share.
5. Live Streaming An Event
When you plan to promote an event, it is important to start it in advance when you have lots of time to plan and focus on it. Creating some of the events focused videos with great captions can be a great way to make an acoustic relation with the prospective visitors in the event and show them what exactly they can expect from you.
Just posts and images are not enough to promote your event. Live streaming an event can make a larger impact. Your viewers must know that the event cannot be missed out in anyway.
6. Video Slideshow
The best part of the slide shows is you do not need any video clips to create it. If you are apprehensive about creating a video, you may just pick a few images and get your way through PowerPoint and make a slideshow.
The slideshows help in creating list, countdowns, steps, or to show transformation or progress. For instance, the Chevy Trucks video is a great example of slideshows. It has no effects or texts, yet the brand story is reflected through a powerful story.
If you have any such transformation stories, you may use the journey images to add an emotional story. It can be one of the best Instagram video ideas amongst all.
7. Q&A Video
For Instagram video ideas, you may create stories based on the question and answers with brand ambassadors, customers, topical experts, team members, or maybe with your CEO. Such stories can create interest for the viewers because it helps them to know more about the product or the maker and also help the consumers to express their feedback to the management.
8. How-To Video
If you are wondering, you are not ready with the Instagram story so what should you post, you may turn to the saved stories or Instagram stories that you have posted. Such video can be great for product tutorials .
You can zoom and offer a closer look at the product size, versions, colors, packaging, and describe how the product works in a step by step guide. It can be a great Instagram video idea and also a unique one.
9. Interview Video
For a business, building trust with the customers and making them feel important can lead to a successful business. So, featuring the interview of the customers and the employees can create a sense of belonging and community.
When a satisfied customer tells their part of the story in front of the camera, it becomes an inspiration for others which also help in building trust.
10. Music Video
Although, it is seen that people mute the videos while watching it, there’s nothing more powerful than a relevant and unique soundtrack. A smart and economical way to show your brand personality, making music video invokes direct emotion that no long narration or text can ever do.
Music concludes and completes your video by perfecting or complementing the speed of motion onscreen. Choosing the perfect music track is one of the most difficult decisions a video editor has to make. Instagram video ideas are many but if you leave music, you will be leaving out something most vital.
Conclusion
The marketers will have greater opportunities to reach their audience as the video on Instagram continues to grow and develop. Set your objectives and plan your Instagram video marketing strategy using the above tips to keep accomplishing the milestones you have set for your business and for yourself.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Instagram has evolved over the years and has reached 1 billion active users each month .
But, do you think it was just the logo? No, there were many other big changes too. From the introduction of several business profiles on Instagram to unveiling new tools, Instagram video marketing is on the roll.
If you are a business owner, you definitely cannot ignore the power of Instagram video marketing, so in this article, we will let you know how to make Instagram video marketing plan in 8 steps, and the excellent Instagram video ideas.
- Part 1: You Need To Understand IG First
- Part 2: How to Plan Your Instagram Video Marketing
- Part 3: 10 Best Instagram Video Ideas You Should Know
Part 1: You Need To Understand IG First
If you market a product without knowing the culture, tastes, or likes of the people around, you are most likely to fail. So, while marketing a product on Instagram, you must know and understand the culture followed at Instagram.
For instance, when the brand Pepsi selected China to expand , the launch slogan was “Pepsi Brings You Back to Life” which was misinterpreted by the people as “Pepsi Brings Your Ancestors Back from the Grave”. This was a huge mistake for the brand when it was trying to make a mark on the global level.
So, prior to planning strategies for Instagram video marketing, you must be aware of the type of promotions and marketing you should plan so that you never go wrong with your strategies. You must know the audience and understand their choices, likes, and what can drive them to your video.
Part 2: How to Plan Your Instagram Video Marketing
Step 1: Know Your Objective
To ensure a successful Instagram video marketing strategy, it is important that your videos are not just moving pieces without any message to convey. There has to be some key objective for your Instagram video .
However, every video may not have a thoughtful or reflective objective because product launches or major announcements and not done each and every week. Whatever the objective of your video is, the moving images must tell a story that the audiences can accept and turn to again and again.
Step 2: Keep Your Video Short
A singular post on Instagram can have up to a 60 minutes long video but, you must keep it crisp, interesting, sweet, and short . No matter what the video length is, you must ensure that the video must be able to deliver the strong message that it intends to. The primary objective of the video must be to come across clearly without confusing the viewers.
It is quite possible that your Instagram video marketing content is for introducing a new product. The product can be in a number of colors or have a lot of features. But, that doesn’t mean you have to include it all in a 60-second video. Only add a few features and make the objective of the video clear for the audience to feel connected.
You may also create several short videos to make the audience understand it easily instead of one long video.
Step 3: Make High-Quality Video
You must never compromise on the quality of the video when it comes to how to make Instagram video . In order to generate traffic, always ensure that your content is compelling.
By giving a sneak peek into behind the scene glimpses, upcoming product launches or something relevant can create interest amongst the people and make them take action. The explainer videos are the best ones in this category as it unleashes the power of emotional content.
Step 4: Add to CTA
Your video must be able to direct the audience to take a call to action . What do you want the users to do once the video is over? The call to action helps in conversion. It is not really necessary for you to add a call to action button within the video but when your video has got attention from the viewers, the next step automatically becomes a clear call to action for the viewers.
If you wish to increase your Brand’s Insta following, make sure your call to action for the users must be “follow the Instagram page for more updates. If you want the users to share the video, you must ask the user to tag a like-minded friend. Be as much creative as you can with the words and language.
Step 5: Use Hashtags
Hashtags can be really helpful at times. The top hashtags on IG can be used to submit the videos on Instagram, enter any contest, or for live events promotion. When you have huge viewers base on Instagram, the hashtag is the best method to engage with your audience, develop your brand’s loyalty, and get user-generated content.
Step 6: Your Videos Should Be Topical
Leveraging dates for content opportunities can be a great Instagram video marketing tip. You can get several opportunities to create great topical videos at any point of time so keeping an eye on the pop culture and current affairs can be beneficial. It helps the brand to reach a wider audience by hashtagging and topical visuals.
Step 7: Shoot Special Moment
To highlight the special offers and promotions available with the video, 60 seconds might seem a long time. Adding a special and personal message by flipping the view mode on the camera, you can create interest amongst the potential buyer and fans.
The message from you can be anything like win a certain gift or highlight the points that can help you win during the sale, etc. You may highlight the video message by adding a hashtag for tracking conversions.
Step 8: Use Instagram Analytics
Analyzing and evaluating constantly where you stand and how you can improve your Instagram video marketing strategies is very important at every stage of your promotions. You may use the Instagram analytics tools to track and monitor your performance and trend, check hashtag uses and comments, identify influencers, measure the audience engagements and more.
With the use of Analytics, you can understand which Instagram video marketing strategy is working and what needs to be changed and improved.
Part 3: 10 Best Instagram Video Ideas You Should Know
Below is the 10 best IG video ideas to power up your story. Take a look.
- Behind The Scenes Videos
- Slow-Motion Video
- Try To Add Some Text
- Boomerang
- Live Streaming An Event
- Video Slideshow
- Q&A Video
- How-To Video
- Interview Video
- Music Video
1. Behind The Scenes Videos
The behind the scenes videos build your brand image and attract the viewers as people are always curious to know how the team works, who is behind creating a product they are using, or which process of the business makes the product exclusive and different from the rest.
Bragging your brand personality, your team of spirited members, their working patterns, and more through a video is considered one of the best Instagram video ideas for growth and success of the business.
2. Slow-Motion Video
The inspiration and creativity are the driving force behind successful businesses. It doesn’t always require BIG moments. You must know how to make the moments interesting and motivating for your followers.
SlowMo videos can be quite an interesting watch for your viewers and one of the rocking Instagram video ideas that can work well for your business. For instance, the gym or daily activities when captured and presented through a slow-motion video , it helps to highlight it clearly for the viewers and drives more and more audiences.
3. Try To Add Some Text
For business profile posts, it is important to caption the social videos because often people ignore switching the sound on. While posting on Insta stories, you get several fonts to choose or you may customize it yourself by adding your own creativity.
You may also use the text field templates. Adding the relevant text to your Instagram that is fun and interesting to read as well as informative for your audience can be a great idea for Instagram videos.
4. Boomerang
Instagram video ideas are incomplete without Boomerang videos. Do you know why? It is because right in the app, you can create these fun videos. It is not only fun to create but also adds movement to your Instagram grid.
When you have no time to post or no ready content, making a boomerang videos can be a great option to boost your views while still maintaining the superior content that you consistently share.
5. Live Streaming An Event
When you plan to promote an event, it is important to start it in advance when you have lots of time to plan and focus on it. Creating some of the events focused videos with great captions can be a great way to make an acoustic relation with the prospective visitors in the event and show them what exactly they can expect from you.
Just posts and images are not enough to promote your event. Live streaming an event can make a larger impact. Your viewers must know that the event cannot be missed out in anyway.
6. Video Slideshow
The best part of the slide shows is you do not need any video clips to create it. If you are apprehensive about creating a video, you may just pick a few images and get your way through PowerPoint and make a slideshow.
The slideshows help in creating list, countdowns, steps, or to show transformation or progress. For instance, the Chevy Trucks video is a great example of slideshows. It has no effects or texts, yet the brand story is reflected through a powerful story.
If you have any such transformation stories, you may use the journey images to add an emotional story. It can be one of the best Instagram video ideas amongst all.
7. Q&A Video
For Instagram video ideas, you may create stories based on the question and answers with brand ambassadors, customers, topical experts, team members, or maybe with your CEO. Such stories can create interest for the viewers because it helps them to know more about the product or the maker and also help the consumers to express their feedback to the management.
8. How-To Video
If you are wondering, you are not ready with the Instagram story so what should you post, you may turn to the saved stories or Instagram stories that you have posted. Such video can be great for product tutorials .
You can zoom and offer a closer look at the product size, versions, colors, packaging, and describe how the product works in a step by step guide. It can be a great Instagram video idea and also a unique one.
9. Interview Video
For a business, building trust with the customers and making them feel important can lead to a successful business. So, featuring the interview of the customers and the employees can create a sense of belonging and community.
When a satisfied customer tells their part of the story in front of the camera, it becomes an inspiration for others which also help in building trust.
10. Music Video
Although, it is seen that people mute the videos while watching it, there’s nothing more powerful than a relevant and unique soundtrack. A smart and economical way to show your brand personality, making music video invokes direct emotion that no long narration or text can ever do.
Music concludes and completes your video by perfecting or complementing the speed of motion onscreen. Choosing the perfect music track is one of the most difficult decisions a video editor has to make. Instagram video ideas are many but if you leave music, you will be leaving out something most vital.
Conclusion
The marketers will have greater opportunities to reach their audience as the video on Instagram continues to grow and develop. Set your objectives and plan your Instagram video marketing strategy using the above tips to keep accomplishing the milestones you have set for your business and for yourself.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Instagram has evolved over the years and has reached 1 billion active users each month .
But, do you think it was just the logo? No, there were many other big changes too. From the introduction of several business profiles on Instagram to unveiling new tools, Instagram video marketing is on the roll.
If you are a business owner, you definitely cannot ignore the power of Instagram video marketing, so in this article, we will let you know how to make Instagram video marketing plan in 8 steps, and the excellent Instagram video ideas.
- Part 1: You Need To Understand IG First
- Part 2: How to Plan Your Instagram Video Marketing
- Part 3: 10 Best Instagram Video Ideas You Should Know
Part 1: You Need To Understand IG First
If you market a product without knowing the culture, tastes, or likes of the people around, you are most likely to fail. So, while marketing a product on Instagram, you must know and understand the culture followed at Instagram.
For instance, when the brand Pepsi selected China to expand , the launch slogan was “Pepsi Brings You Back to Life” which was misinterpreted by the people as “Pepsi Brings Your Ancestors Back from the Grave”. This was a huge mistake for the brand when it was trying to make a mark on the global level.
So, prior to planning strategies for Instagram video marketing, you must be aware of the type of promotions and marketing you should plan so that you never go wrong with your strategies. You must know the audience and understand their choices, likes, and what can drive them to your video.
Part 2: How to Plan Your Instagram Video Marketing
Step 1: Know Your Objective
To ensure a successful Instagram video marketing strategy, it is important that your videos are not just moving pieces without any message to convey. There has to be some key objective for your Instagram video .
However, every video may not have a thoughtful or reflective objective because product launches or major announcements and not done each and every week. Whatever the objective of your video is, the moving images must tell a story that the audiences can accept and turn to again and again.
Step 2: Keep Your Video Short
A singular post on Instagram can have up to a 60 minutes long video but, you must keep it crisp, interesting, sweet, and short . No matter what the video length is, you must ensure that the video must be able to deliver the strong message that it intends to. The primary objective of the video must be to come across clearly without confusing the viewers.
It is quite possible that your Instagram video marketing content is for introducing a new product. The product can be in a number of colors or have a lot of features. But, that doesn’t mean you have to include it all in a 60-second video. Only add a few features and make the objective of the video clear for the audience to feel connected.
You may also create several short videos to make the audience understand it easily instead of one long video.
Step 3: Make High-Quality Video
You must never compromise on the quality of the video when it comes to how to make Instagram video . In order to generate traffic, always ensure that your content is compelling.
By giving a sneak peek into behind the scene glimpses, upcoming product launches or something relevant can create interest amongst the people and make them take action. The explainer videos are the best ones in this category as it unleashes the power of emotional content.
Step 4: Add to CTA
Your video must be able to direct the audience to take a call to action . What do you want the users to do once the video is over? The call to action helps in conversion. It is not really necessary for you to add a call to action button within the video but when your video has got attention from the viewers, the next step automatically becomes a clear call to action for the viewers.
If you wish to increase your Brand’s Insta following, make sure your call to action for the users must be “follow the Instagram page for more updates. If you want the users to share the video, you must ask the user to tag a like-minded friend. Be as much creative as you can with the words and language.
Step 5: Use Hashtags
Hashtags can be really helpful at times. The top hashtags on IG can be used to submit the videos on Instagram, enter any contest, or for live events promotion. When you have huge viewers base on Instagram, the hashtag is the best method to engage with your audience, develop your brand’s loyalty, and get user-generated content.
Step 6: Your Videos Should Be Topical
Leveraging dates for content opportunities can be a great Instagram video marketing tip. You can get several opportunities to create great topical videos at any point of time so keeping an eye on the pop culture and current affairs can be beneficial. It helps the brand to reach a wider audience by hashtagging and topical visuals.
Step 7: Shoot Special Moment
To highlight the special offers and promotions available with the video, 60 seconds might seem a long time. Adding a special and personal message by flipping the view mode on the camera, you can create interest amongst the potential buyer and fans.
The message from you can be anything like win a certain gift or highlight the points that can help you win during the sale, etc. You may highlight the video message by adding a hashtag for tracking conversions.
Step 8: Use Instagram Analytics
Analyzing and evaluating constantly where you stand and how you can improve your Instagram video marketing strategies is very important at every stage of your promotions. You may use the Instagram analytics tools to track and monitor your performance and trend, check hashtag uses and comments, identify influencers, measure the audience engagements and more.
With the use of Analytics, you can understand which Instagram video marketing strategy is working and what needs to be changed and improved.
Part 3: 10 Best Instagram Video Ideas You Should Know
Below is the 10 best IG video ideas to power up your story. Take a look.
- Behind The Scenes Videos
- Slow-Motion Video
- Try To Add Some Text
- Boomerang
- Live Streaming An Event
- Video Slideshow
- Q&A Video
- How-To Video
- Interview Video
- Music Video
1. Behind The Scenes Videos
The behind the scenes videos build your brand image and attract the viewers as people are always curious to know how the team works, who is behind creating a product they are using, or which process of the business makes the product exclusive and different from the rest.
Bragging your brand personality, your team of spirited members, their working patterns, and more through a video is considered one of the best Instagram video ideas for growth and success of the business.
2. Slow-Motion Video
The inspiration and creativity are the driving force behind successful businesses. It doesn’t always require BIG moments. You must know how to make the moments interesting and motivating for your followers.
SlowMo videos can be quite an interesting watch for your viewers and one of the rocking Instagram video ideas that can work well for your business. For instance, the gym or daily activities when captured and presented through a slow-motion video , it helps to highlight it clearly for the viewers and drives more and more audiences.
3. Try To Add Some Text
For business profile posts, it is important to caption the social videos because often people ignore switching the sound on. While posting on Insta stories, you get several fonts to choose or you may customize it yourself by adding your own creativity.
You may also use the text field templates. Adding the relevant text to your Instagram that is fun and interesting to read as well as informative for your audience can be a great idea for Instagram videos.
4. Boomerang
Instagram video ideas are incomplete without Boomerang videos. Do you know why? It is because right in the app, you can create these fun videos. It is not only fun to create but also adds movement to your Instagram grid.
When you have no time to post or no ready content, making a boomerang videos can be a great option to boost your views while still maintaining the superior content that you consistently share.
5. Live Streaming An Event
When you plan to promote an event, it is important to start it in advance when you have lots of time to plan and focus on it. Creating some of the events focused videos with great captions can be a great way to make an acoustic relation with the prospective visitors in the event and show them what exactly they can expect from you.
Just posts and images are not enough to promote your event. Live streaming an event can make a larger impact. Your viewers must know that the event cannot be missed out in anyway.
6. Video Slideshow
The best part of the slide shows is you do not need any video clips to create it. If you are apprehensive about creating a video, you may just pick a few images and get your way through PowerPoint and make a slideshow.
The slideshows help in creating list, countdowns, steps, or to show transformation or progress. For instance, the Chevy Trucks video is a great example of slideshows. It has no effects or texts, yet the brand story is reflected through a powerful story.
If you have any such transformation stories, you may use the journey images to add an emotional story. It can be one of the best Instagram video ideas amongst all.
7. Q&A Video
For Instagram video ideas, you may create stories based on the question and answers with brand ambassadors, customers, topical experts, team members, or maybe with your CEO. Such stories can create interest for the viewers because it helps them to know more about the product or the maker and also help the consumers to express their feedback to the management.
8. How-To Video
If you are wondering, you are not ready with the Instagram story so what should you post, you may turn to the saved stories or Instagram stories that you have posted. Such video can be great for product tutorials .
You can zoom and offer a closer look at the product size, versions, colors, packaging, and describe how the product works in a step by step guide. It can be a great Instagram video idea and also a unique one.
9. Interview Video
For a business, building trust with the customers and making them feel important can lead to a successful business. So, featuring the interview of the customers and the employees can create a sense of belonging and community.
When a satisfied customer tells their part of the story in front of the camera, it becomes an inspiration for others which also help in building trust.
10. Music Video
Although, it is seen that people mute the videos while watching it, there’s nothing more powerful than a relevant and unique soundtrack. A smart and economical way to show your brand personality, making music video invokes direct emotion that no long narration or text can ever do.
Music concludes and completes your video by perfecting or complementing the speed of motion onscreen. Choosing the perfect music track is one of the most difficult decisions a video editor has to make. Instagram video ideas are many but if you leave music, you will be leaving out something most vital.
Conclusion
The marketers will have greater opportunities to reach their audience as the video on Instagram continues to grow and develop. Set your objectives and plan your Instagram video marketing strategy using the above tips to keep accomplishing the milestones you have set for your business and for yourself.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Instagram has evolved over the years and has reached 1 billion active users each month .
But, do you think it was just the logo? No, there were many other big changes too. From the introduction of several business profiles on Instagram to unveiling new tools, Instagram video marketing is on the roll.
If you are a business owner, you definitely cannot ignore the power of Instagram video marketing, so in this article, we will let you know how to make Instagram video marketing plan in 8 steps, and the excellent Instagram video ideas.
- Part 1: You Need To Understand IG First
- Part 2: How to Plan Your Instagram Video Marketing
- Part 3: 10 Best Instagram Video Ideas You Should Know
Part 1: You Need To Understand IG First
If you market a product without knowing the culture, tastes, or likes of the people around, you are most likely to fail. So, while marketing a product on Instagram, you must know and understand the culture followed at Instagram.
For instance, when the brand Pepsi selected China to expand , the launch slogan was “Pepsi Brings You Back to Life” which was misinterpreted by the people as “Pepsi Brings Your Ancestors Back from the Grave”. This was a huge mistake for the brand when it was trying to make a mark on the global level.
So, prior to planning strategies for Instagram video marketing, you must be aware of the type of promotions and marketing you should plan so that you never go wrong with your strategies. You must know the audience and understand their choices, likes, and what can drive them to your video.
Part 2: How to Plan Your Instagram Video Marketing
Step 1: Know Your Objective
To ensure a successful Instagram video marketing strategy, it is important that your videos are not just moving pieces without any message to convey. There has to be some key objective for your Instagram video .
However, every video may not have a thoughtful or reflective objective because product launches or major announcements and not done each and every week. Whatever the objective of your video is, the moving images must tell a story that the audiences can accept and turn to again and again.
Step 2: Keep Your Video Short
A singular post on Instagram can have up to a 60 minutes long video but, you must keep it crisp, interesting, sweet, and short . No matter what the video length is, you must ensure that the video must be able to deliver the strong message that it intends to. The primary objective of the video must be to come across clearly without confusing the viewers.
It is quite possible that your Instagram video marketing content is for introducing a new product. The product can be in a number of colors or have a lot of features. But, that doesn’t mean you have to include it all in a 60-second video. Only add a few features and make the objective of the video clear for the audience to feel connected.
You may also create several short videos to make the audience understand it easily instead of one long video.
Step 3: Make High-Quality Video
You must never compromise on the quality of the video when it comes to how to make Instagram video . In order to generate traffic, always ensure that your content is compelling.
By giving a sneak peek into behind the scene glimpses, upcoming product launches or something relevant can create interest amongst the people and make them take action. The explainer videos are the best ones in this category as it unleashes the power of emotional content.
Step 4: Add to CTA
Your video must be able to direct the audience to take a call to action . What do you want the users to do once the video is over? The call to action helps in conversion. It is not really necessary for you to add a call to action button within the video but when your video has got attention from the viewers, the next step automatically becomes a clear call to action for the viewers.
If you wish to increase your Brand’s Insta following, make sure your call to action for the users must be “follow the Instagram page for more updates. If you want the users to share the video, you must ask the user to tag a like-minded friend. Be as much creative as you can with the words and language.
Step 5: Use Hashtags
Hashtags can be really helpful at times. The top hashtags on IG can be used to submit the videos on Instagram, enter any contest, or for live events promotion. When you have huge viewers base on Instagram, the hashtag is the best method to engage with your audience, develop your brand’s loyalty, and get user-generated content.
Step 6: Your Videos Should Be Topical
Leveraging dates for content opportunities can be a great Instagram video marketing tip. You can get several opportunities to create great topical videos at any point of time so keeping an eye on the pop culture and current affairs can be beneficial. It helps the brand to reach a wider audience by hashtagging and topical visuals.
Step 7: Shoot Special Moment
To highlight the special offers and promotions available with the video, 60 seconds might seem a long time. Adding a special and personal message by flipping the view mode on the camera, you can create interest amongst the potential buyer and fans.
The message from you can be anything like win a certain gift or highlight the points that can help you win during the sale, etc. You may highlight the video message by adding a hashtag for tracking conversions.
Step 8: Use Instagram Analytics
Analyzing and evaluating constantly where you stand and how you can improve your Instagram video marketing strategies is very important at every stage of your promotions. You may use the Instagram analytics tools to track and monitor your performance and trend, check hashtag uses and comments, identify influencers, measure the audience engagements and more.
With the use of Analytics, you can understand which Instagram video marketing strategy is working and what needs to be changed and improved.
Part 3: 10 Best Instagram Video Ideas You Should Know
Below is the 10 best IG video ideas to power up your story. Take a look.
- Behind The Scenes Videos
- Slow-Motion Video
- Try To Add Some Text
- Boomerang
- Live Streaming An Event
- Video Slideshow
- Q&A Video
- How-To Video
- Interview Video
- Music Video
1. Behind The Scenes Videos
The behind the scenes videos build your brand image and attract the viewers as people are always curious to know how the team works, who is behind creating a product they are using, or which process of the business makes the product exclusive and different from the rest.
Bragging your brand personality, your team of spirited members, their working patterns, and more through a video is considered one of the best Instagram video ideas for growth and success of the business.
2. Slow-Motion Video
The inspiration and creativity are the driving force behind successful businesses. It doesn’t always require BIG moments. You must know how to make the moments interesting and motivating for your followers.
SlowMo videos can be quite an interesting watch for your viewers and one of the rocking Instagram video ideas that can work well for your business. For instance, the gym or daily activities when captured and presented through a slow-motion video , it helps to highlight it clearly for the viewers and drives more and more audiences.
3. Try To Add Some Text
For business profile posts, it is important to caption the social videos because often people ignore switching the sound on. While posting on Insta stories, you get several fonts to choose or you may customize it yourself by adding your own creativity.
You may also use the text field templates. Adding the relevant text to your Instagram that is fun and interesting to read as well as informative for your audience can be a great idea for Instagram videos.
4. Boomerang
Instagram video ideas are incomplete without Boomerang videos. Do you know why? It is because right in the app, you can create these fun videos. It is not only fun to create but also adds movement to your Instagram grid.
When you have no time to post or no ready content, making a boomerang videos can be a great option to boost your views while still maintaining the superior content that you consistently share.
5. Live Streaming An Event
When you plan to promote an event, it is important to start it in advance when you have lots of time to plan and focus on it. Creating some of the events focused videos with great captions can be a great way to make an acoustic relation with the prospective visitors in the event and show them what exactly they can expect from you.
Just posts and images are not enough to promote your event. Live streaming an event can make a larger impact. Your viewers must know that the event cannot be missed out in anyway.
6. Video Slideshow
The best part of the slide shows is you do not need any video clips to create it. If you are apprehensive about creating a video, you may just pick a few images and get your way through PowerPoint and make a slideshow.
The slideshows help in creating list, countdowns, steps, or to show transformation or progress. For instance, the Chevy Trucks video is a great example of slideshows. It has no effects or texts, yet the brand story is reflected through a powerful story.
If you have any such transformation stories, you may use the journey images to add an emotional story. It can be one of the best Instagram video ideas amongst all.
7. Q&A Video
For Instagram video ideas, you may create stories based on the question and answers with brand ambassadors, customers, topical experts, team members, or maybe with your CEO. Such stories can create interest for the viewers because it helps them to know more about the product or the maker and also help the consumers to express their feedback to the management.
8. How-To Video
If you are wondering, you are not ready with the Instagram story so what should you post, you may turn to the saved stories or Instagram stories that you have posted. Such video can be great for product tutorials .
You can zoom and offer a closer look at the product size, versions, colors, packaging, and describe how the product works in a step by step guide. It can be a great Instagram video idea and also a unique one.
9. Interview Video
For a business, building trust with the customers and making them feel important can lead to a successful business. So, featuring the interview of the customers and the employees can create a sense of belonging and community.
When a satisfied customer tells their part of the story in front of the camera, it becomes an inspiration for others which also help in building trust.
10. Music Video
Although, it is seen that people mute the videos while watching it, there’s nothing more powerful than a relevant and unique soundtrack. A smart and economical way to show your brand personality, making music video invokes direct emotion that no long narration or text can ever do.
Music concludes and completes your video by perfecting or complementing the speed of motion onscreen. Choosing the perfect music track is one of the most difficult decisions a video editor has to make. Instagram video ideas are many but if you leave music, you will be leaving out something most vital.
Conclusion
The marketers will have greater opportunities to reach their audience as the video on Instagram continues to grow and develop. Set your objectives and plan your Instagram video marketing strategy using the above tips to keep accomplishing the milestones you have set for your business and for yourself.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Also read:
- Decrypt Viewer Counts Unveiling Instagram Audience Numbers for 2024
- [New] In 2024, Brand Transformation on Instagram Top 10 Unconventional IGTV Video Ideas
- [Updated] Top-Tier Techniques Instagram's Clandestine Tools for Growth for 2024
- In 2024, Ace Your Content Game on Instagram with These 6 Powerful Apps
- [New] 2024 Approved Undercover Instagram Story Experience, Top 5 Tools
- [Updated] The Hidden Drain Unearthing Deceptive Likes' Costs for 2024
- [Updated] In 2024, Tips for Crafting Effective IGTV Titles & Summaries
- 2024 Approved Crafting Content that Captivates Instagram’s Roadmap to Success
- [Updated] How to Add Auto Captions to Instagram Stories and Reels?
- [New] 2024 Approved Tune Into Your Instagram Feed Music Integration Essentials
- [New] The Instagram Edge Bulk Image and Video Post Strategies Explored for 2024
- [New] In 2024, A Step-by-Step Guide to Updating Photos and Videos on Instagram
- [New] Boost Instagram Growth with Advanced Analysis Platforms
- 2024 Approved PixelPanorama Crafting Collage Vids on Gear
- [Updated] In 2024, Insta Gurus Guide The Essential Hashtags You Need Today
- [New] Expert Insights for Saving and Curating Insta Stories
- The Ultimate Guide to Instagram's Magnifying Functions for 2024
- In 2024, 100 Unique Instagram Captions to Show Yourself to the World
- In 2024, Tips for Incorporating Songs in Instagram Stories (With/Without)
- [Updated] 2024 Approved Rotate & Share with Ease Enhancing Instagram Videos on All Devices
- [Updated] Strategic Use of Instagram’s Music Emojis on Posts for 2024
- [New] Step-By-Step Tips for Captivating IGTV Backgrounds for 2024
- [New] The Art of Shooting and Editing Slow Motion Content for Instagram
- 2024 Approved DIY Instagram Videos Simple Steps to Success
- [New] 2024 Approved Dynamic Discussion Drivers in Instagram Social Media Surveys
- [Updated] Tips for Crafting Effective IGTV Titles & Summaries
- [New] 2024 Approved Exclusive Guide to Instagram's Hidden Functionality
- Epic Imagery Crafting Inspiring Instagram Posts #Top20 for 2024
- [Updated] 2024 Approved The Art of Reel Production Embedding Soundtracks
- In 2024, Erasing Your Instagram Identity Step-by-Step Guidebook
- [Updated] In 2024, Perfect Placement for Instagram’s Audio Emojis – A Quick Guide
- [Updated] In 2024, Spark Conversation with Personalized Instagram Story Queries
- [Updated] 2024 Approved Video Editing 101 Preparing for Instagram Excellence
- [Updated] Expert Tags Analyzer Software FB, Tweet & Insta Edition
- [New] 2024 Approved Debunking Myths Top 10 Realities of Instagram Reels
- [New] A Final Farewell to Your Instagram World Process & Steps
- [Updated] Unraveling Instagram's Complex World of Data A Beginner to Pro Guide
- [New] In 2024, Illuminating Imagery Mastering Three Key Insta Hits
- 2024 Approved Drive Audience Participation Through Custom Stories Queries
- 2024 Approved Understanding the Dynamics of Instagram Unfollows
- [Updated] 10 Best Instagram Tools to Manage Post and Increase Followers for 2024
- In 2024, Masterclass in Business Creating an Enterprise Instagram Profile
- [Updated] Unveiling Top 8 Crowd Favorites in AE Templates for 2024
- Auditory Aesthetics Weaving Melodies Into Your Feed
- [New] How Instagram Algorithm Update Will Affect You for 2024
- In 2024, The Audio Avenger Your Pathway to Sound in Story Posts
- How to Get and Use Pokemon Go Promo Codes On Apple iPhone 13 mini | Dr.fone
- In 2024, Agriculture Adventures The Ultimate Farmer's Game Guide
- How to Unlock Infinix Note 30i Phone without Any Data Loss
- Read This Review to Learn Everything You Need to Know About Leeming LUT Pro and How to Apply Pro LUTs Using Different Video Editors
- How to Come up With the Best Pokemon Team On Xiaomi Redmi Note 12 Pro+ 5G? | Dr.fone
- [Updated] 2024 Approved What's Winning in the World of 2023 Tweets
- Pokémon Go Cooldown Chart On Vivo V30 Pro | Dr.fone
- 2024 Approved The Vocal Navigator Discovering Premium Online Text to Speech Providers
- 2024 Approved Best Affordable Web Platforms for Equalizing Auditory Content
- 2024 Approved Quietude in Quarter Notes Advanced Methods for Drum Ditching in Digital Music
- Updated MP4 to MP3 Conversion Made Easy Best Software
- 2024 Approved Archival Artifacts Radeon's Revamp
- [Updated] In 2024, Cut to a New Beginning Four Fade Techniques
- [New] Essential Tips for PPT Video Production for 2024
- In 2024, How To Unlock a Vivo Y100 5G Easily?
- In 2024, Video Editing Pro Unlock Awesome Visuals in Minutes
- How and Where to Find a Shiny Stone Pokémon For Realme V30T? | Dr.fone
- iPogo will be the new iSpoofer On Samsung Galaxy S23+? | Dr.fone
- How to Fix Android.Process.Media Has Stopped on Nokia C12 Plus | Dr.fone
- [New] X-Media Converter Desktop Version
- Xiaomi Redmi 12 won’t play HEVC H.265 media, how to fix?
- Unova Stone Pokémon Go Evolution List and How Catch Them For Honor X50i | Dr.fone
- New Fast and Easy Online Video Reversal 2023S Best Options for 2024
- [Updated] Innovative Guide to Efficient and Effective Screen Recording for 2024
- 2024 Approved Unlock Free Images for Business Top Resources Revealed
- In 2024, Step-by-Step Screen Shot on Android Devices
- Premiered Compilation of High-Fidelity 3DS Simulators for 2024
- A Detailed VPNa Fake GPS Location Free Review On Poco X6 Pro | Dr.fone
- 8 Solutions to Fix Find My Friends Location Not Available On Honor 80 Pro Straight Screen Edition | Dr.fone
- Title: "2024 Approved Navigating IG Video Trends Building Your Next Marketing Plan"
- Author: Ian
- Created at : 2024-05-21 16:01:38
- Updated at : 2024-05-22 16:01:38
- Link: https://instagram-clips.techidaily.com/2024-approved-navigating-ig-video-trends-building-your-next-marketing-plan/
- License: This work is licensed under CC BY-NC-SA 4.0.