!["In 2024, Trailblazing Towards Top Instagram Minds A Niche Journey"](https://www.lifewire.com/thmb/rkiS0gItVB_lCMmc-zDrWXPfg-k=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/yellowstone-ff7a6608623f4010a075db8a853c3eaa.jpg)
"In 2024, Trailblazing Towards Top Instagram Minds A Niche Journey"
![](/images/site-logo.png)
Trailblazing Towards Top Instagram Minds: A Niche Journey
How to Free Find Instagram Influencers in Your Niche
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [Updated] In 2024, Top 6 Instagram Money Calculator - Safe & Effective
- [Updated] 2024 Approved Video Mastery Step by Step Guide to Cropping and Exporting for Insta
- In 2024, Step Into Cinematic Quality Using Instagram’s Chroma Keying Effect
- [New] In 2024, Building a Brand on Instagram Establishing a Business Entity
- [Updated] In 2024, Breezing Through IGTV Acquisition on Smartphones and Tablets
- 2024 Approved Rewind and Play Instagram's Backwards Videos Unveiled
- [New] The Guide to Growing Instagram Video Audiences
- In 2024, How to Change Your Voice on Instagram?
- [New] Instagram Watchers Unveiling Who Sees Your Content
- [New] Bring Back the Sparkle Applying Instagram Effects Retro Style for 2024
- [New] 2024 Approved Boosting Instagram Visibility The Ultimate Guide to Puzzle Feeds
- [New] Streamlined Social Media Management Our Picks of the Best 8 Planners
- [Updated] 2024 Approved Step-By-Step Method for Stunning IGTV Backgrounds
- [Updated] In 2024, Instagram Innovations Enhancers that Excite
- [Updated] Innovative Loop Techniques Elevate Your Instagram Content for 2024
- [Updated] 2024 Approved Elevate Your Visual Communication Adding Instagram Video Descriptions
- [New] In 2024, What Lies Unseen in Instagram Story Watching
- 2024 Approved Perfect Your Instagram Vocal Presence Quickly
- [Updated] The Art of Connection Thriving Amidst Algorithm Updates for 2024
- [Updated] In 2024, Propel Participation Through Tailored Story Inquiry Designs
- [New] Explore Laughter-Tears Fusion The Best IG Accounts Ever for 2024
- Mastering the Art of Cinematic Content on Instagram
- [New] In 2024, Quick Steps for Recording Insta Stories
- 2024 Approved Defining Key Indicators for High-Impact IGTV Videos
- In 2024, Optimize Content Delivery on Instagram with These Top 8 Tools
- 2024 Approved Mastering Instagram’s Latest Features Reels & Stories
- Instagram Fraud Busters Efficient & Economical Methods for 2024
- [Updated] Combat Common Instagram Video Snags Here
- [Updated] Gain Ground on Social Media Leaders with Insta-Growth Tips for 2024
- [New] In 2024, Untangling Insta Vids Selfies' Validity Questioned
- 15 Best Free Instagram Followers App Safe for Android & iOS for 2024
- [Updated] Vertical Video Magic Adjusting Instagram Feed with Final Cut Pro X for 2024
- [New] 2024 Approved Scaling Movies on a Mac for Impeccable Instagram Shares
- [Updated] In 2024, Frame Your Fantasy The Most Uplifting Instagram Captures
- [Updated] In 2024, How to Give a Makeover to Existing Images and Videos with IG Filters
- Anonymous Engagement How to Watch Instagram Stories without Profile Reveal [PC, Android, iPhone] for 2024
- 2024 Approved From Simple to Sophisticated Weaving Multiple Images Into Your Insta Story
- [New] 2024 Approved Amplify Audience Response with Innovative Instagram Questions
- Avoiding Blur on Instagram with Smart Zooms
- 2024 Approved Adding Music to Your Instagram Snapshots Stickers and More
- Evasion Tactics for Watching Instagram Stories Unattached to Your Account for 2024
- [New] Rotate to Win Insta-Tricks for Video Transformation
- 2024 Approved Mastering Sound Effects Voice Customization on Instagram
- [New] In 2024, The Essentials of Creating and Curating Instagram Highlights
- [New] 2024 Approved Instagram TV Deactivation Made Easy
- [New] In 2024, Say Goodbye to Stumbles in Your Instagram Stream
- [New] How to Disable Instagram's IGTV
- In 2024, Crafting Immersive Experienences Adding Sounds to Reels
- Crafting Stellar Instagram Content for Maximum Influence for 2024
- 2024 Approved Transform Your Content The Science of Instagram Video Loops
- Can I use iTools gpx file to catch the rare Pokemon On Xiaomi Redmi Note 12R | Dr.fone
- In 2024, How to use Snapchat Location Spoofer to Protect Your Privacy On Xiaomi Redmi Note 12 Pro 4G? | Dr.fone
- In 2024, Why is iPogo not working On Honor Magic V2? Fixed | Dr.fone
- What Is a SIM Network Unlock PIN? Get Your Vivo V27 Phone Network-Ready
- Which Pokémon can Evolve with a Moon Stone For Poco M6 Pro 5G? | Dr.fone
- In 2024, iPhone Is Disabled? Here Is The Way To Unlock Disabled iPhone XR | Dr.fone
- In 2024, Top 6 Apps/Services to Trace Any Oppo Reno 11 5G Location By Mobile Number | Dr.fone
- Recording Sims 4 Games Professionally
- Skype Recording Procedures - Streamlined Techniques for Windows & OS X
- 2024 Approved Cross-Platform Video Editing 35 Top-Rated Software Solutions
- 2 Ways to Monitor Xiaomi 13T Pro Activity | Dr.fone
- Updated 2024 Approved Audio Removal Guide for MP4 Files
- How to Activate a Virtual Grid Display for Meet Users
- [New] A Comprehensive Guide to Monetize Your Facebook Page Tips and Tricks for 2024
- 2024 Approved Dissecting the Efficacy of Vidma as a Recorder
- 8 Safe and Effective Methods to Unlock Your Apple iPhone 12 Without a Passcode
- Full Guide on Mirroring Your Vivo Y100 5G to Your PC/Mac | Dr.fone
- Updated Top 10 Video to GIF Converters Top Picks for 2024
- Top 20 Best Text To Speech Software Windows, Mac, Android, iPhone & Online for 2024
- MacWebCam Tutorial Filming Basics Decoded for 2024
- Top 5 OnePlus Ace 2V Bypass FRP Tools for PC That Actually Work
- Updated In 2024, Apps to Animate Still Pictures
- Mastering Lock Screen Settings How to Enable and Disable on Realme C67 5G
- How to Upgrade Apple iPhone 11 Pro Max without Losing Data? | Dr.fone
- In 2024, How to Unlock Realme C51 Phone Password Without Factory Reset?
- Why does the pokemon go battle league not available On Tecno Spark 10 4G | Dr.fone
- Top 8 Digital Audio Workstations Your Ultimate Guide for Producing High-Quality Music for 2024
- In 2024, Top 5 Tracking Apps to Track Vivo Y27 4G without Them Knowing | Dr.fone
- Home Button Not Working on Tecno Pova 5 Pro? Here Are Real Fixes | Dr.fone
- [Updated] 2024 Approved Video Creation Simplified Key Elements of Using Aiseesoft's Tech
- Title: "In 2024, Trailblazing Towards Top Instagram Minds A Niche Journey"
- Author: Ian
- Created at : 2024-05-21 17:51:56
- Updated at : 2024-05-22 17:51:56
- Link: https://instagram-clips.techidaily.com/in-2024-trailblazing-towards-top-instagram-minds-a-niche-journey/
- License: This work is licensed under CC BY-NC-SA 4.0.