"[Updated] 2024 Approved Discovering the Stars that Sparkle in Your Domain's Social Space"
Discovering the Stars that Sparkle in Your Domain’s Social Space
How to Free Find Instagram Influencers in Your Niche
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- Forging Partnerships with Brands 5 Instagram Strategies for Growth for 2024
- In 2024, The Insider Guide Elevating Your Instagram Imagery
- [Updated] In 2024, IG Beats Unleashed An Insider’s Guide to Music Integration
- In 2024, Transforming Your Archive Adding Instagram Filters to Old Media
- [New] From Front to Back A Step-by-Step Guide to Creating Engaging Angles in Photography for Instagram Triumphs
- In 2024, Invisible Audiences Viewing Instagram Stories Privately From PC/Android/iOS Screens
- [New] 2024 Approved Tap Into Silence Disabling Recommended Content on IG
- [New] A Step-by-Step Guide to Instagram's Premier Status 6 Practical Steps For Enthusiasts for 2024
- [New] In 2024, Elite Anonymity in Story Consumption, Top 5 Apps
- [Updated] In 2024, Unlocking Verified Status Essential Strategies for Increasing Instagram Popularity
- In 2024, Minimizing Film Length Mac Solutions for Instagram Posting
- [New] Real Vs. Fake Quick Ways to Audit Your Insta Circle
- Swift Strategies to Beat Instagram's Video Blues for 2024
- In 2024, Boosting Your Brand on Instagram Proven 5 Techniques & Success Stories
- Quick Guide to MP3 From Instagram Videos for 2024
- [Updated] In 2024, Navigating the Path to an Official Instagram Business Page
- In 2024, Exploring the Top Hashtags for a Boost on IG
- 2024 Approved Cutting the Chaff Skilled Techniques for Cropping Videos for Instagram
- [New] 2024 Approved The Art of Shooting and Editing Slow Motion Content for Instagram
- [New] The Beat of Instagram Music Strategies
- [Updated] In 2024, Navigating Instagram's Posting Video Count
- The Best Hash Tracking Apps A Comprehensive Review (FB/Twitter/Insta) for 2024
- [New] Crafting a Viral Phenomenon on IGTV with Savvy Hash Tags for 2024
- [New] Leverage Likes and Brands to Boost IG Income for 2024
- Quickening Instagram Video Streams on Mobile Devices
- [New] The Art of Duality Mastering Image Turnover on Social Media Giants
- Unlocking Video Treasures Securely Capturing IGTV Videos on Windows & MacOS
- [Updated] 2024 Approved The Complete Guide to Reversed Videos on Instagram
- [Updated] 2024 Approved Step-By-Step Method for Stunning IGTV Backgrounds
- Propel Your IGTV Presence Techniques to Skyrocket Subscriber Count for 2024
- In 2024, From Flashy Feeds to FM Sounds The Instagram-to-Mp3 Methodology
- [New] In 2024, Mastering the Art of Farewell in the Instagram World
- [Updated] In 2024, Maximizing Visibility in a Newly Updated Social Platform
- [Updated] Understanding Limits to Instagram Videography
- [New] In 2024, From Followers to Fame on Instagram Expert Advice and Real Outcomes
- [Updated] Aesthetic Instagram Panoramas
- [Updated] 2024 Approved Unlock Focus Power Instagram Stories' Magnification Hacks
- [New] In 2024, The Art of Connection Thriving Amidst Algorithm Updates
- New The Ultimate List of Free Android Video Editing Software
- [Updated] In 2024, Tweeting Trouble Laughter League
- New Cut to the Chase Reliable Filmora Promo Codes Here
- Three Ways to Sim Unlock OnePlus Ace 2
- [New] Best 8 Video Chat Apps on Android for More Than Four
- In 2024, Detailed guide of ispoofer for pogo installation On Honor Magic 5 Lite | Dr.fone
- New In 2024, An Insightful Guide to Determining Best Practices for Audio Format Selection
- Chat to Tune Downloader for FB
- Solutions to Spy on Samsung Galaxy A05s with and without jailbreak | Dr.fone
- How To Revive Your Bricked Samsung Galaxy A25 5G in Minutes | Dr.fone
- In 2024, How to Bypass Android Lock Screen Using Emergency Call On Vivo Y36i?
- Pokemon Go No GPS Signal? Heres Every Possible Solution On Realme V30 | Dr.fone
- How to Unlock iPhone 7 Passcode without Computer?
- New Advanced Audio Editing for Professionals Detailed Instructions to Remove Vocals From Recordings in Adobe Audition
- [New] In 2024, Harnessing Skype's Potential on PC & Mac with Ease
- [Updated] In 2024, Innovative Approaches to Facecam Recording Techniques
- In 2024, How To Remove iCloud On iPhone 14 Pro Smoothly
- What You Want To Know About Two-Factor Authentication for iCloud On your Apple iPhone 6
- [New] In 2024, Friends’ Sharing Seeking Complete Viewability via SMS/Chat Services
- [New] 2024 Approved Practical Tips for Console Game Recordings
- [New] Cutting-Edge Approaches to Crafting Top FB Cover Videos
- [Updated] Essential Free Cam Tech Guide Quality and Selection for 2024
- In 2024, Translate Live Video Making It Possible With The Best Tool
- In 2024, Can I use iTools gpx file to catch the rare Pokemon On Realme 11 5G | Dr.fone
- Updated 2024 Approved 9 Free Online Tools to Make Your Own Movies
- How to sign a .pdf file document with digital signature service
- In 2024, Unlocking Sound Recording Potential in Linux The 5 Top Auditory Tools & Their Mastery Techniques
- [New] 2024 Approved Streamlined Recording of Academic Sessions on Macs
- [Updated] Enhanced Google Chats Essential Techniques, 4 Ways for 2024
- Remove Google FRP Lock on Y27s
- Ultimate Selection The 10 Best Apps for Smartphone Video Calls
- In 2024, FCPX Not Working? Try This Simple Reset Fix
- How To Restore Missing Music Files from Realme Note 50
- New 2024 Approved Take Control of Time Top 10 Free Video Speed Manipulation Apps for Mobile
- The Ultimate Guide to Invisible Lines in Virtual Meetings for 2024
- In 2024, What Does Enter PUK Code Mean And Why Did The Sim Get PUK Blocked On Vivo X100 Pro Device
- Title: "[Updated] 2024 Approved Discovering the Stars that Sparkle in Your Domain's Social Space"
- Author: Ian
- Created at : 2024-05-21 16:40:01
- Updated at : 2024-05-22 16:40:01
- Link: https://instagram-clips.techidaily.com/updated-2024-approved-discovering-the-stars-that-sparkle-in-your-domains-social-space/
- License: This work is licensed under CC BY-NC-SA 4.0.